Content Marketing Strategy: You must have heard about marketing. In earlier times, people used to market their products from house to house. But ever since the Internet has come into our lives, everything has become digital. Today we are going to give you complete information about content marketing, a form of digital marketing.
What Is Content Marketing?
Content marketing is a strategy of marketing in a way. In content marketing, we convey information about our product or service to people through content. It can be in the form of video, text, audio, graphics etc. This is what we call content marketing.
Types of content marketing
1. Blog articles
A blog is a great way to do content marketing. Here we give information about our product or service in text form. You can create a blog or website for your business.
You must have heard people giving information about their products or services in the form of logo videos in many places on the internet. It is a form of content marketing. You can also give your product information in the form of a video.
A podcast means where you give information about your product or service to the people through audio. You people must be thinking that in today’s time no one would be doing broadcasting but it is not so, many people and companies do their products and service in the form of broadcast only.
Infographics are a popular way to convey your information to people. I am saying this because people easily understand things with the help of graphs. It contains complete data of a particular time. Many companies do marketing with the help of infographics.
Many times you must have seen the message of any company or course or product in your email. We also call it email marketing. This is part of content marketing.
6. Social Media
Social media is a good and cheap way to do marketing. According to a survey, 57% of the world’s people are connected to social media. You can only guess from this. What a big hub social media is. Many companies like to promote their product or service through social media.
You people must have heard this many times that you buy this course of ours. It has many benefits. This is also a part of content marketing. People market their products or service through courses.
There are also many people who make their own apps for their brand or service. And promote your product and service in the same app. All the information is given through the app or is sent to the people.
Benefits of content marketing for business
1. Increase Sales
Content marketing increases the sales of our business. Because if you do content marketing then it is worldwide and it is natural if something is worldwide. So more and more people join and that is why our sales increase. In Content Marketing, we deliver such content to the people which is attractive to the people, only then people will like to take your product or service.
2. Cost Saving
This means that if our content marketing strategy is good, then we do not have to spend much money there. Because we ourselves get so much organic traffic that we do not have to focus much on PPC i.e. Pay Per Click. So it proves helpful in saving our money.
3. Better Customer Who Have More Loyalty
This means how much your customer is impressed by your content and how many people have recommended the product. The reason for selling all the big companies is that the recommendation is high. People promote or recommend their products themselves.
Content Marketing Strategy
1. Strategy Marketing Approach
If you want to do content marketing then you have to work on a systematic strategy. I have seen many people enter the field of content marketing without making any plan or without making strategy. And its result is that after some time it fails. So if you want to enter this field then you have to follow a systematic path.
2. Valuable Content
This means how valuable your content is to the customer. Suppose your content is not providing any value to the customer or is affecting him then why would he buy your product or service. That’s why your body of content plays a big role for you, it should have value.
Now you have created your content well but you are not able to distribute it well. So your content is of no use. Distribution plays an important role. You should distribute your product and service on a better platform and target audience. If you are giving information about your product to those people who do not have any interest in your product, then it is of no use. You target those people who want to know about that thing.
4. Attractive Content
Attractive content means that your content should be attractive to the customer. You should design your content in such a way that as soon as the customer sees that customer read about your product, see it, and know about your [product. Only then that customer will think of buying your product or service.
Explanation plays a huge role in your content because the customer will be impressed with you only when you are able to explain or explain your product and service well. Suppose you are not able to explain to him about your product then why will he buy your product. This will spoil his experience as well. But if you understand the customer well, then he will like to see and buy your product and will also recommend it to others.
6. Do Not Avoid Buyer Journey
This is a very important thing, you cannot avoid it. Buyer journey means that you give the right information to the customer at the right time. Suppose what is customer content marketing. Wants to know about it but you are giving him information about any course. This will also spoil the experience of that customer and your product will also not be sold. In Buer Journey, we are told that according to the demand of the customer, we have to give information about the product. It works in 3 phases.
1. Awareness Phase
This means that you have to understand the problem of your customer and solve it. That is, you have to give information about your product first. he has to be aware. He has to be made aware. We can do this through the blog or there can be many ways through video.
2. Consideration Phase
Now that your customer knows what it is? After this, more questions will come in his mind, you have to solve them in the second phase. What are the benefits of this product? , how to use it? There can be many questions. You can solve these problems directly by making a direct video call, there can be many ways through webinars.
3. Decision Phase
In the decision phase, the customer thinks that he has to buy this product, after that more questions come into his mind. Like how much is the price of this product, and how good is its user experience? Many questions. Now you have to answer these questions. You will tell the price of the product, give the rating of that product, and can also tell case studies.
A customer after going through 3 phases thinks of buying a product. And many people ignore the bad journey. This is the most important part to get a product sold. So if you want to do content marketing, then work systematically on a strategy.
Apart from this, there are many ways to do content marketing like webinars, checklists, tools, and e-books, there can be many ways. But really you have to work hard if you want to grow your business by doing content marketing. You have to understand everything carefully then only you will be successful.