Online Digital Marketing For Beginners Full positive Guide In 2023 Part 2
now it will tell you the details about this particular certification you can click on get started directly or you it will show you prepare for the certification this is if you already have been through the course you clicked on get started it will take you through courses there are multiple courses where it will give you examples real life examples and tell you about different concepts then after that before you can i mean attempt the certification because in google skill shop if i go for google ads search exam for certification and if i don’t pass the pass percentage is around 80 if i don’t pass for 24 hours i cannot attempt this exam again now what you have to do is once you click on get started you will go through different modules then you will have do and knowledge check assessment before the course it’s like a test for the test and then click on pass the assessment or what you can do is you can study google ads search optional these are like the additional uh topics on this course i would suggest to go through everything in this particular course and once you finish this you go back to skill shop then click on learn fundamentals of google search once you finish all these courses then go back so once you are done with all the modules and these courses in google ads and you do the certification then you would move to youtube then shopping then google ads display now this is more than enough to make a lot of money and to continuously get projects now the good thing about this is now once you have these certifications it will not help you to just do the freelance projects it will also help you if you are looking for a job.
for example i have been in this particular industry for like 10 years even i have done a lot of certification so if you go to my profile with these certifications what you can do is you can also add it to your linkedin for example if you go to my profile and license and certifications i have like 16 certifications done some in 2018 and you can link all these certifications here for example like these i have done regarding uh dfp and ad exchange but similarly you will have something for your uh google ad certifications you can even link it this way once you click on see credentials and you can link anyone can come to your profile they can see your certification with the qr code and these certifications honestly carry a weight even if you’re looking for a job and you go for an interview if you look at my resume i have one video here which talks about my resume where i show my uh resume i have added these certifications and resume in my resume as well uh if you are a fresher you don’t have work experience you can add these certifications in your resume so that is the first part of our process which is get certified and learn the fundamentals even if you do just google search this is more than enough to get a lot of projects but i would recommend to learn google search shopping ads youtube as well as display now once you’re done with this step the second step is get good at what you learned for example if you just learned google ads now what you have to do is you have to practice a lot you create a google ads account for free where you can assume that you’re working for a particular client in a particular industry let’s say nissan dubai or in your case whatever you can choose a real estate client an actual client with their website and once you’re done with the course you will know the process how to do the keyword research how to actually create campaigns how to even optimize campaigns but to be really good at this you might need to put some more effort so that’s where the second step comes in which is get good at what you learned now the best way to get good at what you learned is i would say for example you learned google ads now you have to go to youtube where there are a lot of courses about google ads which will show you with practical examples those are experts from the industry some of them have 10 years experience 15 years experience even.
and if you watch that playlist or from any other expert on youtube you will be really good at it because you will have a lot of confidence now if you’re someone who doesn’t want to go to youtube who doesn’t want to see ads there are a lot of courses on udemy as well but trust me i have seen udemy as well as youtube you have a lot of good content on youtube as well so once you have these certifications and you are you have even done a particular course on youtube regarding google ads or youtube advertising the second thing you have to keep in mind is this is a very dynamic industry now that you have chosen to work in this industry and you have put efforts to learn different technologies or platforms you need to keep ahead of your competition with what’s going on because it’s a very dynamic feel and things keep changing for that there is a resource called google ads help if you just search for google ads help in google search you will be redirected to this particular support.google.com forward slash google ads now on this particular website there is a section called announcements now you need to continuously go and check this particular page because any new feature that google ads comes up with they post it here with all the details for example uh an easier way to import offline conversions let’s say deliver more engaging search ads with improvements to ad extension so let’s say if i click on read more it looks like that google has come up with some improvements in their ad extensions so you can learn all of that here and so that you can keep a track of what’s going on in this industry now once you are done with these steps trust me you will be an expert and you will be able to run campaigns start campaigns run campaigns optimize campaigns and run profitable campaigns overall digital marketing is no rocket science these all platforms including google ads are intended to be used by end customers but it just needs some efforts to learn the fundamentals and practice a little bit now once you’re done with these two steps it leads us to the third steps which is actually one of the important steps how to monetize your skills now you learned all this how can you monetize now initially in the beginning before you have a lot of business acquaintances you have clients who can refer you the easiest one of the easiest way is freelancing website for example in this case let’s go to upwork upwork is also one of the good websites where you can find freelancing contracts now if you look at upwork for example i just wanted to experience it as i told you before what i did is i went to upwork i created a profile which is straightforward it tells you if you have any certifications what kind of skills you have and then i saw one of the project which was about google data studio here now because i just wanted to experience it because i don’t want to sell time like this because i have other projects i do so i looked at this particular project which was about google data studio this person here my client he wanted he had a data in an excel sheet and he wanted to create a data studio uh dashboard for which the he will in the back end he will update the data in the excel sheet and in the dashboard.
he should see the visualization of that particular report now i am an intermediate to expert somewhere between that in terms of google data studio it is another platform like we discussed google ads so google data studio is another platform which obviously you can do the course on google uh skill shop as well but this will be probably later the first priority should be google ads now i looked at the requirement this client had what i did is i went to google data studio and i had created some dashboards i quickly uh copied one dashboard changed the data and sent him a screenshot told him see this is what i have done and if you want i can do this for you as well obviously it took me one and a half hours maybe two hours i don’t even remember uh and he paid me 30 the total budget was 20 but he ended up paying me 35 for this particular project and this is actually the data studio report i did for him obviously i have changed the data for uh non-disclosure agreement so this is the dashboard he i created for him from the excel sheet and it took me like one and a half to two hours maybe so this is an edit view let me show you how it looks so this is how it looks it has multiple pages and this is all the data now you don’t have to stick to upwork only there are a lot of other websites who do it because i think that is freelancer and i i’m not sure about all of them but i know upwork and freelancer are one of the biggest but the interesting thing is when you go to upwork uh what i realized is i was just going through before making this video so i searched for people who just know google ads so if you see here uh so i it’s like how clients find you and uh so this person here let’s say steve b he’s a google ad specialist and his hourly rate is 105 dollars per hour and he has made one million dollars plus already and he’s just google ad specialist now there is one more google ad specialist and he has also made hundred thousand dollars plus and his hourly rate is 63 but obviously these are like people who have experience for six years or even above but when you start the realistic uh figure i could find is you can make somewhere between 10 to 40 dollars obviously depending on once you start obviously initially you might have to do projects on 10 dollars per hour but once you start doing projects and people give you ratings obviously you can then increase your price for example in my case the project i did uh my client gave me five star now obviously if i was serious and i wanted to do this full time i would have more clients once i have like five star ratings i would obviously increase my prices but this is just to give you an example for example uh if we just look at youtube ads so let’s say youtube ads now if you see here there are people who are youtube ad specialist because they did some projects they liked it and if they’re focusing on youtube ads now youtube ads is a part of google ads but these guys are super specialized they just focus on youtube ads their rate his rate is 150 dollars per hour and there are a lot of people from across the world now this person is 85 dollars per hour and let’s say kuldeep s he is facebook ad specialist google ad specialist and seo now there are some people who are okay this one uh this person here he is just youtube seo expert he just looks at youtube now his hourly rate is 35 dollars.
he has also made more than hundred thousand dollars already and on upwork only as well so if you click on here he will have details now why i’m showing you this is because when you create your profile on upwork and freelancer or any other websites just look at these top uh profiles and create like write your headline like write your details in the same way like they have done so if you see here there might be education and in certain cases most of the people have different profiles here and they have already added what kind of certifications you have now you might be wondering that why i focus so much on certifications because initially when you start working on freelance projects when you see because in these all the websites have i mean uh different workflows but overall what they do is you click on find work once you are done with your courses you’ll click on find work you will search here for let’s say uh google ads let’s say search ads now let’s say you are a search ads expert you will search for projects which are related to search only let’s say let me find something relevant google ads promotion now you will click on this project they have given all the details they have given what is the hourly rate they can pay okay in this case it’s a fixed price of 500 and obviously you’ll go through all the details and once you think that okay you’re good for this you know how to do this you can click on all of them are basics like you have to set up a campaign you have to help them create an account or optimize the campaigns which is you which you will learn in step one trust me but i just asked you to do the step two just to make sure that you are very good before you start then you click on submit a proposal once you click on submit a proposal that’s where you will use your certifications so in your response to this particular profile you can mention in your response that okay in your cover letter that see these are the certifications i have done if you have already done some projects then you can add these project screenshots and whatnot but also you can add like uh tell them that initially if you don’t have any projects you can tell them listen i have done these certifications this is my google ads account i can add you as a user i can show you what kind of dummy campaigns i have done so that you can go through the structure and the research and the keywords i have done and in the beginning that will be really helpful so guys that’s honestly all uh for this video i hope this was helpful for you in any way again i’m telling you like you have to put be confident just put your efforts if you are seriously looking at bringing a freelancer and learning digital marketing skills not just for freelancing projects actually for jobs as well the process is same the first two steps are same i have seen a lot of people being successful in this and i wish you all the luck i would again say just put all your mind and heart in this for a month or two and i’m sure that you will be able to create your monetization streams from all these skills thank you so much i will see you in the next one