What Is Digital Marketing? | Digital Marketing Tutorial For positive Beginners [part 2.1]
Let’s move ahead and take a look at the scope of digital marketing digital marketing has several smaller divisions that work in different directions yet contributing to the overall growth of the firm basically digital marketing is Considered as an umbrella term which is also known as data-driven marketing and operates over the digital platform that is the internet for the introduction and promotion of various goods and services. The future of digital marketing is booming not just in one particular country, but all parts of the world in the year 2016. The industry was taken by surprise with over 1.5 lakh job opportunities in the digital marketing. Domain well what followed this was an even bigger surprise when the only first quarter of 2017 marked close to 8 lack of job opportunities, the surveys were conducted by a various forums, which have predicted this number to grow with digitalisation in the nation. Now digital marketing industry is at its peak and the moment due to many reasons are these points it is flexible since the entire work can be done on the internet. There is no Friction of a particular place.
It doesn’t matter if you are at office or you’re at home, even if you are at your native or any place, all you need to do is have a device that is connected to the internet and then you are sorted and it is very easy accessing. The digital media is no rocket science guys. It is just a piece of cake the newest of all the users used to take a minimum of few days to learn how to operate the digital media. This is purely a user-friendly medium. It also has high engagement ratio. This is also considered to be true because the traditional media are being completely overshadowed by the internet LED digital marketing due to the high engagement factors, the brands and companies have begun to give extra emphasis to the ad campaigns run on the Internet or over the television advertisements and the next we have the job opportunities. Like I mentioned the number of job opportunities in the field of Digital marketing is very massive. The more user engagement the more job opportunities. The employment sector has seen a major share of jobs generated by the digital marketing domain The Courier scope in digital marketing seems very attractive to masses and that is one of the major reason why the professionals are learning this course to enter the industry. So you will for sure get a promising job if you take up digital marketing course from editing. Car now and also it helps in getting immediate results and advertisers running a social media campaign can easily measure the performance of the campaign in real term without waiting for long intervals. You don’t have to wait for any of the results that you’re looking for. The result generation is very easy. So these are the major reasons of the scope where digital marketing is required. Now that you’ve understood about the scope of digital marketing. Let’s move ahead and take a look at the Oops, pretty sure most of you guys would have come across the types might not know it might be the type. But yeah, let me just talk about the different types of digital marketing. So the types of digital marketing include SEO email content social media and mobile. So first, we’ll start off with learning about a CEO. So what is seo seo is basically a search engine optimization. It is a process of of Optimizing content technical setup and reach of your website so that your pages appear at the top of the search engine result for specific keywords.
The ultimatum is to attract customers or visitors to your website when they search for products or Services related to your business SEO also enforces the need for user-friendly website valuable and engaging content and credibility for other websites and customers or Visitors are to recommend you by linking to your website or tagging you in our social media posts. So in order to generate traffic to your website, you can follow the procedures that are on page SEO off page SEO and Technical SEO. So this on page SEO focuses on the content that exists on the page on the website if you want to research about a keyword for their search volume or the intend you can answer questions for readers. drunk higher on the search engine result Pages now talking about off-page SEO this SEO mainly focuses on all the activities that takes place off the page when looking to optimize your website now talking about technical SEO this SEO mainly focuses on the backend of your website, like for example image compression CSS file optimization and structured data are the different forms of technical SEO that can Easy of websites loading speed so this is about SEO or search engine optimization. Now that you’ve understood about SEO. Let’s move ahead and take a look at content marketing. So this is a famous saying called content is King. Have you guys heard of it? Well, yeah, you definitely have to Quality is the fuel that drives your digital marketing strategies. So content marketing denotes the creation and promotion of content assets in order to to generate brand awareness lead generation traffic growth and customer interaction. So if I say content marketing the first thing that anybody would think of is creation of videos writing blocks and infographics YouTube is the second largest search engine on the internet and videos are completely taking over the digital marketing world. So the content marketers or the content creator is make videos that help in brand awareness lead generation and many more A recent report also shows that 75 percent of marketers say video conversation rates outperform other marketing content making videos is also one of the way in order to get your content to rank now talking about blog writing and Publishing article on a company blog will help you demonstrate the industry expertise and generate organic search traffic for your website. So this is exactly a how content pocketing Works do note. This guy’s creating content and offerings relevant content helps your audience to take you as a valuable source of information.
So always make sure that the content is very interesting so you can grasp their attention now next we have paid search. I think most of you know what this paid search this is also called as pay-per-click pay-per-click not paperclip. It is pay per click. So this advertising refers to the sponsored result on the search engine result pages. So if you search for any of the content, if you find the word add below the title of the topic that is the paid search. So that is actually a paid advertising guys PPC ads are visible flexible and effective for many different types of organizations with this paid search. You can only pay when your ad is clicked. You can also tailor your ads to appear when a specific search phases are entered or targeted some of the channels where you can use PPC are paid ads on Facebook Twitter ads and sponsored messages on LinkedIn. So now that you’ve understood about the paid search, let’s take a look at the social media marketing social media marketing promote your brand and also the content on the social media channels in order to increase your brand awareness Drive relevant traffic. Also generate possible results. So if I say social marketing what will be the first thing that comes to your mind? It would be Facebook Twitter Instagram LinkedIn and many more. So people these days mainly rely on the social networks in order to discover research and educate themselves about a brand before engaging with it. So for marketers, it’s not that tough to just post on Facebook or LinkedIn accounts you should also, we’ve social element into every aspect of your marketing activities in order to create an opportunity for sharing now talking about email marketing major companies usually communicate with their audience or customers through email marketing emails are basically used to promote contents events and also talk about the discounts and also it helps in directing people to the website and also in order to succeed in email marketing your You should satisfy all the core attributes like it should be trustworthy that is you need to generate people’s trust with the help of an email relevant. That is the image would be relevant to the topic or the subject that you’ll be discussing about conversational. Okay. So always make it conversational guys make them feel that you’re talking to them just like a colleague even though you don’t know them. You just have to make sure that you’re being placed into them. You’re portraying yourself to be pleasant be coordinated. And across the channels that is you need to be on time with your marketing males strategic. You should always have a strategy to drive the customers to your website. So now that you’ve understood about email marketing, let’s take a look at mobile marketing mobile devices are becoming an integral part of our lives. And hence.
It is vital for marketers to understand how to communicate on this channel effectively.
Like I mentioned you have social media marketing all these Social media marketing applications can be downloaded on your phone and also you can use SMS. So these are the different types of digital marketing which is available and also finding the right method for your business is the key to success. So now that you guys have understood what are the different types, let’s move on and take a look at the final topic of the discussion that is what are the challenges that you will face while working with digital marketing. So the first challenge would be be building an effective website. So this is an obvious place to start when a business decides to go online. The first challenge you will be having is to build the best website possible. Some small-scale Industries are already looking for professional web designers who can make their websites look pleasing and also deliver a great user experience. So the way your audience experience our online presence is a huge factor in the success of your marketing efforts. So this is a promising Challenge and understanding the audience So speaking of attracting the right visitors or a customers many small-scale Industries. Don’t fully know who to Target. This is where by a Persona comes in handy buyer personas are essential in the digital marketing World. They are semi fictional representations of your ideal customers. So you need to build a rapport with the customer and know Know what exactly they’re looking for if they’re looking for something that your business deals with you can actually make a first point of contact and also follow up on their progress and the next thing would be creating valuable content. Even if you have a small scale industry, which has a good-looking website without valuable information. Your marketing won’t deliver results as expected content that is targeted and relevant to your bias. Persona can attract the right way. A toast to your site. Ideally that’s a lot of content to create next up. We have promoting content. Even if you’re creating an awesome content and deliver your value or ideas to the readers. There is another component that is often overlooked that is promoting the content. There are several ways. You can feel your content distribution all of which you can take up some substantial amount of time to do that is social media. This is one of the best Forms where you can actually promote your contents like Facebook Twitter LinkedIn YouTube and also email. So this is about the challenges that are definitely hurting the businesses. Okay. So with this we come to the end of this discussion on what is digital marketing. I hope you guys are clear with everything that has been discussed in this session. And also if you have any queries related to any of the topics, feel free to reach out to us, and also please do put them up on the comment. Symbols and we would get back to you at the earliest. Thank you