What Is Digital Marketing? | Digital Marketing Tutorial For positive Beginners [part 2.1]

Let’s move ahead  and take a look at the scope  of digital marketing  digital marketing has  several smaller divisions  that work in different  directions yet contributing  to the overall growth  of the firm basically  digital marketing is Considered  as an umbrella term  which is also known  as data-driven marketing  and operates over  the digital platform  that is the internet  for the introduction  and promotion of various  goods and services.  The future of digital marketing  is booming not just  in one particular country,  but all parts of the world  in the year 2016.  The industry was taken  by surprise with  over 1.5 lakh job opportunities  in the digital marketing.  Domain well what followed this  was an even bigger surprise  when the only first quarter  of 2017 marked close to 8 lack  of job opportunities,  the surveys were conducted  by a various forums,  which have predicted this number  to grow with digitalisation  in the nation.  Now digital marketing industry  is at its peak and the moment  due to many reasons are  these points it is flexible  since the entire work  can be done on the internet.  There is no Friction  of a particular place.

Digital Marketing
Digital Marketing

It doesn’t matter  if you are at office  or you’re at home,  even if you are  at your native or any place,  all you need to do is have  a device that is connected  to the internet  and then you are sorted  and it is very easy accessing.  The digital media is  no rocket science guys.  It is just a piece  of cake the newest  of all the users used to take  a minimum of few days to learn  how to operate  the digital media.  This is purely  a user-friendly medium.  It also has  high engagement ratio.  This is also  considered to be true  because the traditional media  are being completely  overshadowed by the internet  LED digital marketing  due to the high  engagement factors,  the brands and companies have  begun to give extra emphasis  to the ad campaigns  run on the Internet  or over the television  advertisements and the next  we have the job opportunities.  Like I mentioned the number  of job opportunities  in the field of Digital  marketing is very massive.  The more user engagement  the more job opportunities.  The employment sector  has seen a major share  of jobs generated by  the digital marketing domain  The Courier scope  in digital marketing seems  very attractive to masses  and that is one of the major  reason why the professionals  are learning this course  to enter the industry.  So you will for sure  get a promising job  if you take up digital  marketing course from editing.  Car now and also it helps  in getting immediate results  and advertisers running  a social media campaign can  easily measure the performance  of the campaign  in real term without waiting  for long intervals.  You don’t have to wait for any  of the results that  you’re looking for.  The result generation  is very easy.  So these are the major reasons  of the scope where digital  marketing is required.  Now that you’ve understood about  the scope of digital marketing.  Let’s move ahead  and take a look at the Oops,  pretty sure most of you  guys would have come  across the types might not know  it might be the type.  But yeah, let me just talk  about the different types  of digital marketing.  So the types  of digital marketing  include SEO email content  social media and mobile.  So first, we’ll start off  with learning about a CEO.  So what is seo seo is basically  a search engine optimization.  It is a process of of Optimizing  content technical setup  and reach of your website  so that your pages  appear at the top  of the search engine result  for specific keywords.


The ultimatum is  to attract customers  or visitors to your website  when they search for products  or Services related  to your business SEO  also enforces the need  for user-friendly website  valuable and engaging content  and credibility for other  websites and customers  or Visitors are to recommend you  by linking to your website  or tagging you  in our social media posts.  So in order to generate  traffic to your website,  you can follow the procedures  that are on page SEO  off page SEO and Technical SEO.  So this on page SEO  focuses on the content  that exists on the page  on the website  if you want to research  about a keyword  for their search volume  or the intend you can answer  questions for readers.  drunk higher on the search  engine result Pages now talking  about off-page SEO  this SEO mainly focuses  on all the activities  that takes place off the page  when looking to optimize  your website now talking  about technical SEO  this SEO mainly focuses  on the backend of your website,  like for example  image compression CSS file  optimization and structured data  are the different forms  of technical SEO  that can Easy  of websites loading speed  so this is about SEO  or search engine optimization.  Now that you’ve  understood about SEO.  Let’s move ahead and take a look  at content marketing.  So this is a famous saying  called content is King.  Have you guys heard of it?  Well, yeah, you definitely have  to Quality is the fuel  that drives your digital  marketing strategies.  So content marketing  denotes the creation  and promotion of content assets  in order to to generate  brand awareness lead  generation traffic growth  and customer interaction.  So if I say content  marketing the first thing  that anybody would think  of is creation  of videos writing blocks  and infographics YouTube is  the second largest search engine  on the internet  and videos are  completely taking over  the digital marketing world.  So the content marketers  or the content creator  is make videos  that help in brand  awareness lead generation  and many more A recent  report also shows  that 75 percent  of marketers say video  conversation rates outperform  other marketing content  making videos is also one  of the way in order to get  your content to rank now talking  about blog writing  and Publishing article  on a company blog  will help you demonstrate  the industry expertise  and generate organic  search traffic for your website.  So this is exactly a how content  pocketing Works do note.  This guy’s creating content  and offerings relevant content  helps your audience  to take you as a valuable  source of information.

Digital Marketing

So always make sure  that the content  is very interesting  so you can grasp their attention  now next we have paid search.  I think most of you know  what this paid search this  is also called as pay-per-click  pay-per-click not paperclip.  It is pay per click.  So this advertising refers  to the sponsored result on  the search engine result pages.  So if you search  for any of the content,  if you find the word add  below the title of the topic  that is the paid search.  So that is actually  a paid advertising guys  PPC ads are visible flexible  and effective for many  different types of organizations  with this paid search.  You can only pay  when your ad is clicked.  You can also tailor  your ads to appear  when a specific search  phases are entered  or targeted some of the channels  where you can use  PPC are paid ads  on Facebook Twitter ads and  sponsored messages on LinkedIn.  So now that you’ve understood  about the paid search,  let’s take a look  at the social media  marketing social media marketing  promote your brand  and also the content  on the social media channels  in order to increase  your brand awareness  Drive relevant traffic.  Also generate possible results.  So if I say social marketing  what will be the first thing  that comes to your mind?  It would be Facebook  Twitter Instagram LinkedIn  and many more.  So people these days mainly rely  on the social networks  in order to discover research  and educate themselves about  a brand before engaging with it.  So for marketers,  it’s not that tough  to just post on Facebook  or LinkedIn accounts  you should also,  we’ve social element  into every aspect  of your marketing activities in  order to create an opportunity  for sharing now talking  about email marketing major  companies usually communicate  with their audience  or customers through  email marketing emails  are basically used to promote  contents events and also talk  about the discounts  and also it helps in directing  people to the website  and also in order to succeed  in email marketing your You  should satisfy all  the core attributes like it  should be trustworthy  that is you need to generate  people’s trust with the help  of an email relevant.  That is the image  would be relevant  to the topic or the subject  that you’ll be discussing  about conversational.  Okay.  So always make it conversational  guys make them feel  that you’re talking to them just  like a colleague even  though you don’t know them.  You just have to make sure  that you’re being  placed into them.  You’re portraying yourself  to be pleasant be coordinated.  And across the channels  that is you need to be  on time with your  marketing males strategic.  You should always have  a strategy to drive  the customers to your website.  So now that you’ve understood  about email marketing,  let’s take a look  at mobile marketing mobile  devices are becoming  an integral part of our lives.  And hence.

It is vital  for marketers to understand  how to communicate  on this channel effectively.


Like I mentioned you have social  media marketing all these Social  media marketing applications  can be downloaded on your phone  and also you can use SMS.  So these are the different types  of digital marketing  which is available and also  finding the right method  for your business is  the key to success.  So now that you  guys have understood  what are the different types,  let’s move on and take a look  at the final topic  of the discussion  that is what are the challenges  that you will face  while working with  digital marketing.  So the first challenge  would be be building  an effective website.  So this is an obvious place  to start when a business  decides to go online.  The first challenge  you will be having is to build  the best website possible.  Some small-scale Industries  are already looking  for professional web designers  who can make their  websites look pleasing  and also deliver  a great user experience.  So the way your audience  experience our online presence  is a huge factor in the success  of your marketing efforts.  So this is a promising Challenge  and understanding the audience  So speaking of attracting  the right visitors  or a customers  many small-scale Industries.  Don’t fully know who to Target.  This is where by a Persona comes  in handy buyer personas  are essential in  the digital marketing World.  They are semi  fictional representations  of your ideal customers.  So you need to build a rapport  with the customer and know Know  what exactly they’re looking for  if they’re looking for something  that your business deals  with you can actually make  a first point of contact  and also follow up  on their progress and  the next thing would be  creating valuable content.  Even if you have  a small scale industry,  which has a good-looking website  without valuable information.  Your marketing won’t deliver  results as expected content  that is targeted  and relevant to your bias.  Persona can attract  the right way.  A toast to your site.  Ideally that’s a lot  of content to create next up.  We have promoting content.  Even if you’re creating  an awesome content  and deliver your value  or ideas to the readers.  There is another component  that is often overlooked  that is promoting the content.  There are several ways.  You can feel your content  distribution all of which you  can take up some substantial  amount of time to do  that is social media.  This is one of the best Forms  where you can actually  promote your contents  like Facebook Twitter LinkedIn  YouTube and also email.  So this is about the challenges  that are definitely  hurting the businesses.  Okay.  So with this we come  to the end of this discussion  on what is digital marketing.  I hope you guys are  clear with everything  that has been discussed  in this session.  And also if you have any queries  related to any of the topics,  feel free to reach out to us,  and also please do put  them up on the comment.  Symbols and we would get back  to you at the earliest.    Thank you

Happy learning.

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