What Is Digital Marketing? | Digital Marketing Tutorial For Beginners [part 2]

what is digital marketing ? Hello, everyone. I welcome you all to  this interesting session on What is Digital Marketing. Over  the past few decades, marketing has had to keep up and content  with leaps in technology and our relationship to it ever  since. In today’s world where the internet is entwined with everything we  do, the importance of digital marketing  has become very clear. It has also become  an integral part of what business means  to its customers. So this video will help you  learn about digital marketing on the whole but  before we get started, let’s take a quick look  at the agenda for today’s topic. So first of all, I’ll be talking  about the evolution of digital marketing  in this topic will understand how digital marketing  came into existence. What is the history behind it? And what was the Major  Impact it had so once you’re clear  with the evolution of digital marketing  will move ahead and take a look  at what exactly is digital marketing in this topic. You’ll understand the definition of digital marketing followed  by which you’ll also understand. What are the mediums through which you can achieve  a digital marketing next up we have why do we need  a digital marketing? So in this topic  you’ll understand why exactly digital marketing  is required next up.


We have the scope  of digital marketing as you all know. No scope of any technology or any programming language  is very much important. So we’ll be discussing  about it scope and we’ll take a look  at the different types where you’ll be understanding  about SEO content marketing paid marketing and many more. So once you clear  with the types will move ahead and take a look  at the challenges that you’ll be facing while working on  digital marketing. So I hope the agenda  was clear to you guys. Also, if you’re looking for  an online certification training in digital marketing  check out the link in the description box below and also feel free to put  across any suggestions and any other topics that you want this to discuss. So let’s get started in this world where we have  more than hundred million people who use social media on a regular basis are expected  to be at least familiar with the core topics. Of digital marketing  in simple terms, I would say it digital  marketing is the promoting of products over the Internet  or any form of electronic media. Now people consume digital content on a daily basis  the like for example in the beginning we  would read all the news or the day-to-day in use  over the newspaper. But ever since we’ve  got smart phones, we’ve got tablets everything  is bound to the online activity. So very soon the traditional  Getting platforms will disappear by replacing it  with a digital Market, which will completely  take over the industry. There are so many advantages which you cannot  even count guys. Now if we talk about the history  or the evolution behind the growth  of digital marketing, this was first used  in the early 1970s where a programmer  called Ray Tomlinson sent the first email and through this  it was established that you can  communicate using machines.

Digital Marketing
Digital Marketing

But this was just  the beginning the Lesser.

Did they know that digital marketing  would create a revolutionary in the field of marketing as a number of users increase  the landscape evolved from email to search engines  like Archie Yahoo, Google eCommerce sites, like Amazon eBay and many more and also the better  starting point for the history of digital marketing  was in the year 1990. This was when the term  digital marketing was first Just in the launch of Archie  first search engine. Now. What is Archie Archie  is a tool for indexing FTP activities allowing  people to find specific files. Most of you might not know that Archie is a very  first internet search engine. This is when the  digital marketing term was first used then in the year 1993 the first clickable web advertisement  Banner was released. So this is also another added  weighing for all marketing followed by which in the year  1994 Yahoo was launched which was the first e-commerce  transaction over net market and also in the year  1996 smaller search engines like hot pot and Alexa  were released next in the year. 1998. Yahoo! Launches Yahoo! Web search. So in this case digital marketing has already  been grown to one extent and this was also the birth  of Google Microsoft. Also launched MSN. Also in the year 2001 the first  mobile marketing campaign took place next in the year. 2003 WordPress was released. I think most of you know how WordPress Works any of  the content creators would know how a word press is used and also in the year  2000 for Gmail Facebook and Google goes life. These are the Milestones which digital marketing  has achieved 2005. You have YouTube being launched and in the year  2006 it was launched and also in the Year 2007  Tom Lowe Spotify was launched in the year 2008 and Google launches its first  real-time search engine results in the year 2009 and WhatsApp  has also launched in the year 2010, which I think this application  is used by most of them. What’s up is also a platform  for digital marketing India, 2011 Google Plus  and Google Panda was launched 2012 Knowledge  Graph was launched. By Google and also in the year 2013 Facebook  Messenger app was launched and also this is the year where Facebook took over  WhatsApp also in the year 2015.

Digital Marketing
Digital Marketing

There was Snapchat. So this is exactly how digital marketing took  the mainstream one by one here by here. You can see that they’ve come  across so many challenges and they’ve discovered so many  new things the mass adoption of the internet into everyday  life is the single biggest event that has affected marketing  over the last few decades, although early desktop  publishing software in the first PCS caused search in print Marketing  in the 1980’s the computers where a little more  than glorified typewriter and also in the coming  few years the number of people using the web sword  from 16 to 17 million. So this is a very  huge number you can see that this How digital  marketing was in the play ever since the beginning now, let’s move ahead and understand  this concept in depth. So what according to you  is digital marketing, so it is just a platform  or it is just a medium through which you can get  a lot of followers or you can promote your product but that’s not it  digital marketing is one of those fancy new buzzwords  that is used in the recent days. It encompasses all  marketing efforts that promote your product or  brand using electronic devices or the internet it leverages  online marketing tactics such as mainly search marketing email  marketing social media marketing and mobile marketing  in order to connect with the current  and prospective customers. So if you go but the definition  digital marketing is basically internet marketing. It is also  referred as advertising and delivering through digital  channels the Animals can be social media platforms  mobile platforms email or web applications  search engines and websites to make  it simple for you guys digital marketing is any form  of marketing product or services that involves  electronic devices.


So this is a major reason  why it’s been around for more than decades. Okay. So now that you’ve understood  what is digital marketing, let’s move on and understand  why exactly do you need to master digital marketing? What’s the need  what is the necessity for you to learn  digital marketing? The major reason  would be marketing has a lot of options guys. It is always related to the strategies  associated with it and also you can get creative and experiment with  every little aspect of the marketing campaign. But when you compare this with the traditional  way of marketing, this is impossible guys the task that you can complete online  cannot be done with the help of traditional marketing. So Traditional marketing firms  would be printing ads phone communication and also  physical marketing now say if you want to start  off your business and you want to promote them. You cannot go to everybody’s  house knock on their doors until I’m going  to start this project or I’m going to work on this would you please help me do it? No. Nobody in the recent  days do that. So one platform that you can actually put across  your views put across your ideas about what you’re going  to be doing is digital marketing so you can actually We  get a lot of support from the other people who are already working on it and also you can get  a lot of guidance. So this is exactly why you need  to master digital marketing. Now that you guys have  understood why this is required.

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